Adobe’s AI helper now works in Premiere, Illustrator and InDesign

Adobe just pushed its Firefly AI assistant into three of its biggest creative apps. In Premiere, it can sort video clips into folders, rename batches of files, and even find interview questions inside footage. In Illustrator, it can rearrange layers and spot missing fonts. And in InDesign, it can pull together brand kits with logos and color palettes just from a description or uploaded sample.

The assistant already lived in Express, Photoshop, and Acrobat, and Adobe says it will soon talk to Google Gemini and Slack as well. Firefly itself is also getting two new features: Elements lets you save AI-generated characters or objects to reuse in other projects, and Projects keeps all assets for a campaign or series in one place for easy sharing.

Adobe has been racing to bake AI into every corner of Creative Cloud. Firefly started as an image generator and has steadily added video, storyboards, and now brand kits that can churn out product videos from a handful of photos.

This move matters because it turns repetitive, multi-step tasks into single prompts, saving hours for designers and editors. But it also raises the question of whether automation will shrink the need for certain creative roles or simply free up time for more original work.

Next, watch for the public rollout of Elements and Projects, and see if Adobe’s cross-app assistant can truly stitch together workflows across Premiere, Illustrator, and InDesign without confusion. The company is also testing how far it can push one-click brand kits and storyboards before they feel generic.

Would you trust an AI assistant to handle the boring parts of your creative work, or does it feel like giving up too much control? And if this keeps up, will clients expect faster turnaround times just because the tools are getting faster?

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Filed under: Adobe, Firefly, AI, CreativeCloud, Design