Is Amazon Using AI to Show You Products That Do Not Exist?
Amazon, the giant online retailer, just revealed a new use for artificial intelligence that has many people scratching their heads. Soon, when you search for items on the Amazon shopping app, you might see images of products that are entirely made up by AI. These pictures are not of real items for sale, but rather computer-generated suggestions. Imagine typing "blue gingham dress" into the search bar. Below the usual text suggestions, Amazon might now display several AI-created images of different blue gingham dresses. These could show various sleeve lengths, styles, and hemlines. The idea is that if you click on one of these fake images, it will then direct you to a page with real products that closely match that visual style. Amazon explains this new feature is meant to help shoppers who know what they want but struggle to find the right words to describe it. For example, if you are looking for a specific kind of shirt collar, like a "cowl neck," or a...