Meta just dropped its own smart glasses for $299 and they look like regular frames

Meta is now selling smart glasses under its own name, a first for the company. The new Meta Glasses start at $299, come in multiple styles, and are made with EssilorLuxottica, the same partner behind its Ray-Ban and Oakley smart glasses. But this time, the branding is all Meta.

These glasses don’t have a display but pack a camera, personal speakers, and a button that launches Meta AI by default. You can ask the assistant about sports scores, restaurant recommendations, or even what you’re looking at. Battery life is a claimed eight hours, with the charging case adding up to 40 more. They also support pedestrian navigation for walking directions and live translation in 14 new languages, including Mandarin and Hindi. The lineup includes the rectangular Meta Adventurer, the boxy Meta Fury, and a slim oval frame co-designed with Kylie Jenner.

The move comes a week after Snap launched its own smart glasses, Specs, at a steep $2,195. Meta’s version is far cheaper and skips the augmented reality display, focusing instead on audio and AI features. The partnership with EssilorLuxottica is key here, as the two companies already dominate the smart glasses market with over 80 percent share.

Meta and EssilorLuxottica have been working together since 2021, starting with Ray-Ban Stories and later adding Oakley. These new glasses drop the designer labels but keep the same tech foundation. The shift to Meta’s own brand suggests the company wants to own the customer relationship more directly, not just the tech inside.

You might care because these glasses could make AI assistants more accessible in everyday life, without the bulk or price of AR goggles. They also signal a push by Meta to control its wearable tech narrative, though some may worry about privacy with a camera always within reach.

Next, watch for how these glasses perform in real-world use, especially the AI features and battery claims. Also, keep an eye on whether Meta expands the lineup with more styles or adds a display in future models.

Would you wear smart glasses if they looked like normal frames and cost less than $300

Is Meta’s focus on AI and audio enough to compete with pricier AR glasses

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Filed under: MetaGlasses, SmartGlasses, Wearables, MetaAI, TechFashion