Deezer announced on Tuesday that it is developing a new toggle that will let users hide AI‑generated tracks, albums and related artists from search results. The feature is slated for release before the end of the year and aims to give listeners a way to focus exclusively on music created by human artists if they choose.
What prompted the change?
The streaming service said it has observed clear demand from its user base for greater control over AI‑produced content. A survey conducted last year found that roughly 45 % of Deezer subscribers wanted a method to remove AI music from their feeds. CEO Alexis Lanternier highlighted that the rapid increase in AI‑generated uploads on the platform was a key catalyst for building the toggle. “We’ve seen clear user demand for the ability to filter out AI‑generated music, and we are now giving everyone the option to remove this content completely from their streaming experience on Deezer, and focus only on human creators and creations, if they wish,” Lanternier said in a statement.
How the toggle will work
When activated, the filter will suppress AI‑generated tracks from appearing in search results, as well as hide associated albums and artist profiles. Deezer already operates an AI‑detection system that it introduced last year to identify machine‑made music. At the time of launch, AI‑generated tracks accounted for about 10 % of daily uploads. By July of this year, the proportion had risen to more than 50 % of all new tracks, with an average of roughly 90,000 AI‑generated songs added each day. The detection tool continues to monitor upload volumes and will feed data into the new toggle to ensure that identified AI content is filtered out.
Why the feature matters
The move reflects a broader tension in the music industry as generative AI tools become more accessible. While some creators experiment with AI to produce novel sounds, many listeners and artists worry about the dilution of human‑crafted work and the potential for unfair competition in recommendation algorithms. By offering a straightforward opt‑out, Deezer positions itself as a platform that respects listener preferences while still hosting AI‑generated material for those who wish to explore it.
Industry context
Other streaming services have taken varied approaches to AI music. Bandcamp has prohibited AI‑generated tracks entirely, removing them from its catalogue. Tidal has responded by cutting off monetisation for users who upload AI music, effectively removing financial incentives. Spotify has opted for a lighter touch, choosing to label AI‑associated artist profiles more prominently and exclude them from personalized recommendations. Meanwhile, Apple Music has indicated that it plans to label AI‑made tracks by the end of the year, according to a report from Variety. Deezer’s toggle adds another option to the spectrum, giving users direct control over what they see in search and browse views.
What happens next
Deezer said the toggle will be rolled out to all users before the year’s end, though it has not disclosed an exact date. The company will likely continue refining its detection models to keep pace with advancing generative techniques. For listeners who prefer to keep AI music in their libraries, the setting will remain off by default, preserving the current experience. Those who activate the filter can expect a cleaner stream of human‑produced content, with the ability to switch the setting on or off at any time.
Conclusion
As AI‑generated music becomes more prevalent on streaming platforms, services are experimenting with ways to balance innovation with listener choice. Deezer’s upcoming toggle offers a clear, user‑driven solution that lets subscribers curate their experience according to personal taste. Whether the feature will influence other platforms to adopt similar controls remains to be seen, but it underscores the growing importance of transparency and user agency in the era of AI‑assisted creativity.
Filed under: TechNews, AI, ProductLaunches, Music, Apps